Bridgewater Health Announces Rebranding to Expand Access to Mental Health Services
FOR IMMEDIATE RELEASE
Brightwater Health Announces Rebranding to Expand Access to Mental Health Services
Superior, WI – November 03, 2025 - Brightwater Health, formerly known as Human Development Center (HDC), is proud to announce its official rebranding. This marks a new chapter in our commitment to providing accessible, compassionate, and community-centered mental health care in the Northland.
We’ve outgrown the name, but not the mission. While the heart of our mission remains unchanged, the name Brightwater captures the optimism, strength, and stability we aim to provide across our communities. This change reflects not only our expanded scope of services but also our commitment to clarity, accessibility, and the holistic wellbeing of those we serve. It evokes renewal, resilience, and transformation — like clean water navigating stones or light shimmering across a lake. It feels rooted in our region while also pointing toward the hope and healing we offer here every day.
“After many thoughtful conversations, staff input sessions, and reflection, we’re excited to announce the next chapter of our identity to you,” said Benjamin Hatfield, Chief Executive Officer of Brightwater Health. “Human Development Center has meant something deep and personal to so many, across many decades. It carries the weight of our history, the names and faces of those who built this organization, and the lives we’ve helped change along the way. Letting go of that isn’t easy for us — and it shouldn’t be. But we’re not leaving it behind — we’re carrying it forward, under a name that reflects both our evolution and our continued enduring purpose. New buildings. A new name. A new strategic plan. New investments in our wellbeing, our future, and our collective impact to the Northland. This name belongs to all of us — and we can’t wait to grow into it, together with you.”
What’s New:
- A refreshed brand identity that emphasizes hope, healing and forward momentum in mental health and wellness.
- A welcoming new Downtown Duluth space designed for comfort and accessibility.
- Expanded programs and resources.
“Water moves, adapts, nourishes, and sustains – we are, too. Over the coming months, you’ll begin to see this name frequently as we make the shift with care and intention”, Benjamin Hatfield, Chief Executive Officer.
Media & Community
Interviews with leadership staff and photo opportunities are available at our new locations or can be provided upon request.
About Brightwater Health
Brightwater Health is the Northland’s largest mental health and addiction services provider for the last 80 years (and counting). Established in 1938 as a private, non-profit community mental health center, we pioneered support for people experiencing mental health challenges throughout northern Minnesota. We have continually expanded our services to better meet the needs of our communities for decades while staying true to our mission. Brightwater’s mission is to foster hope, resilience, and recovery by providing integrated, culturally respectful mental health and addiction services.
For Press Inquiries or Questions, Please Contact:
Katie Marturano
Fundraising Coordinator
Brightwater Health
Phone: 218.302.8669
Email: katie.marturano@hdcmn.org (changes to katie.marturano@brightwaterhealth.org 11/3)
Website: www.hdcnorth.org (changes to www.brightwaterhealth.org on 11/3)
